How to scope an MVP without building half a product
A practical method for choosing one validation goal, one complete user journey, and the production work a credible MVP actually needs.
Read noteUseful thinking
for people building.
Practical notes on choosing a first release, designing real workflows, and making product decisions that survive contact with users.
Before you build a mobile app, answer these seven questions
Seven product questions that clarify whether an experience belongs on mobile and what the first iOS or Android release must include.
Read noteWhere AI belongs in a real product
A practical framework for choosing useful AI product responsibilities, grounding the system, and designing controls for failure.
Read noteIn-house, freelancer, agency, or product studio?
Compare four ways to build a digital product by decision ownership, management load, continuity, speed, and the shape of the work.
Read noteWhat a marketplace needs in its first version
How to design a focused first marketplace around one exchange, trust, deliberate manual operations, and useful liquidity evidence.
Read note